WorldWideWordsmith

Realtor Magazine, with a circulation of more than 1.2 million Realtor readers, asked me to do an article for both print and online concerning the decision of whether to use email and newsletters or a blog for real estate marketing and ongoing client communication.

I have extensive experience doing both, and tried to present a balanced analysis, though I am very much in favor of the blogging method, with an email newsletter created from the blog’s posts.

Here’s the link to the story.

With a circulation of more than 1.2 million readers, Realtor Magazine is quite careful in their editorial acceptance and writing policy. I am gratified to have been asked to contribute two articles to their Tech@Work feature column in the past. One is the use of an intranet in the management of a real estate brokerage.

Here’s the link to the online version.

Though I ran out of time and I finally just had to quit posting to Functional Technology.com, I leave it up for the purpose of showing my tech writing skills, as well as my knowledge in the implementation of technology in business.

As you’ll see in my posts, the purpose of the site is to demystify technology, as well as to point out free or low cost solutions for business. Though the target audience was originally Realtors, the tools and instruction are applicable to any business.

If your writing project involves technology, you can get a good feel for my style at that blog. You can also experience my tone as an online instructional resource. My style tends toward the informal, with a little humor thrown in when appropriate.

Another skill illustrated by this blog is my ability to ferret out the latest in information on any topic on the Web. I set up alerts and RSS feeds with the appropriate key words and phrases to bring me the most up-to-date information on a daily basis.